Graphic Design (GDSB)
Overview
Rachel Debuque
Director of the School of Art
Studio and Design Center
479-575-5202
The Bachelor of Fine Arts degree in Graphic Design — often also referred to as visual design, visual communication design or visual communication — will prepare students to be proficient makers and thoughtful problem seekers and solvers in a four-year professional degree program. Students will work seamlessly across a range of media, working to identify appropriate solutions for audience and context. Students will be exposed to a rigorous curriculum covering research, theory, critical thinking, professional practices, conceptual idea-making, all while asking them to formally experiment and refine. The Graphic Design degree focuses on: typography, interactivity, branding and design research, each identified as strongly connected to the design industry, while incorporating the university research initiatives of the School of Art at the ÉÁ²¥¸£Àû¿â of Arkansas.
Courses
GDES 23103. Design Tools and Concepts. 3 Hours.
Introduces students to design concepts, with a concentration on professional industry tools. The course emphasizes development of visual problem solving while creating well-crafted solutions and will focus on the manual, digital, and creative thinking skills necessary to produce clear, thoughtful, and communicative designs with the mainstream graphic design software. It will also introduce design and its processes and methodologies, semiotics, and reinforce composition and its relationship to content. Prerequisite: ARTS 19139 and ARTS 19239. (Typically offered: Fall)
GDES 33103. Typographic Systems 1. 3 Hours.
Examination of letterform construction, including anatomy and architecture. Analysis will take place through a historical lens, exploring technological and cultural contexts. Students will begin to understand typographic nuance and connotation. The grid will be introduced as a means to understand layout and organize typography. Prerequisite: ARTS 19139 and ARTS 19239 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall)
GDES 33203. Typographic Systems 2. 3 Hours.
Introduces the complexity of adding imagery, both photographic and illustrative, into typographic layout. Students will learn to manage hierarchy in a more advanced way through the use of the grid. Artifacts will span print to web, exploring how typography must always adapt to new contexts and audiences. Prerequisite: GDES 23103 and GDES 33103 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Spring)
GDES 33803. User Experience. 3 Hours.
Introduces students to the research methods, process, and framework of creating a successful user experience (UX). The course covers ethical and appropriate user research, user scenarios, information architecture, accessibility, usability, mobile interactivity and user interface design techniques. Prerequisite: GDES 23103, GDES 33103 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Spring)
GDES 33903. Identity Systems 1. 3 Hours.
Learn and apply theory of semiotics, through the creation of icon sets and small scale applications. Emphasis will be placed on connotation, creating messaging and formal development. Prerequisite: GDES 33203 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall)
GDES 43003. Professional Development and Seminar. 3 Hours.
Continues to prepare students for professional life after graduation. The course exposes students to a variety of career pathways available to designers today and equips them for job seeking. Students will explore contemporary design practices through discussions, readings, guest speakers, and studio visits. They will also develop job materials spanning print and digital formats. Emphasis is placed on assisting each student in preparing for their unique future. Prerequisite: GDES 33803 and GDES 33903 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Spring)
GDES 43103. Interactive Language. 3 Hours.
Builds on the User Experience course by focusing on screen design, prototyping and web coding. Special attention is paid to accessibility and basic search engine preparation through demonstrating traditional hand-coding techniques. Prerequisite: GDES 33203 and GDES 33803 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall)
GDES 43203. Technology in Context. 3 Hours.
Advanced course focusing on speculative explorations in the world of interaction design. Much of the work will be touch and gesture based and dealing with the built environment. Application of knowledge about proper workflow and execution in an advanced way. Prerequisite: GDES 43003 and GDES 43103 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall)
GDES 43303. Special Topics in Graphic Design. 3 Hours.
Topics dealing with trends, movements, and new elements within the design field, such as entrepreneurship, diversity, sustainability, critical issues, and data. (Typically offered: Fall and Spring) May be repeated for up to 12 hours of degree credit.
GDES 43403. Identity Systems 2. 3 Hours.
Advanced identity design course emphasizing creating cohesive messaging systems that cover a wide range of media. Creation of identity systems that are based on research and appropriate to content, context and audience. Media may span environmental, motion, print, web and packaging. Prerequisite: GDES 33903 and GDES 43103 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall and Spring)
GDES 43503. Human-Centered Design. 3 Hours.
Research-based studio introducing design methods that focus on an audience centric process. Exposure to communication theory, modes of persuasion, sustainability, how to design for niche audiences. Prerequisite: GDES 43003 and GDES 43103 and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall)
GDES 43603. Design for Complexity. 3 Hours.
Providing opportunity to address problems existing outside of the classroom with the focus shifting between design for good initiatives. Collaboration, research, problem seeking and solving will be addressed. Prerequisite: GDES 43203, GDES 43403, GDES 43503, and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall and Spring)
GDES 43703. Typographic Systems 3. 3 Hours.
Culminating typography course, exploration of typography at an advanced level through a variety of projects. Projects may range from type design to type in motion to complex publication design. Exhibition of the utmost professional ideation, process, execution and craft expected. Prerequisite: GDES 43003, GDES 43403, and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Fall and Spring)
GDES 43803. Degree Project. 3 Hours.
Capstone course requiring completion of a self-directed project through in-depth research, writing and making, offering an opportunity to specialize prior to entering the job market. Prerequisite: GDES 43203, GDES 43403, GDES 43503, and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Spring)
GDES 438H3. Honors Degree Project. 3 Hours.
Capstone course requiring completion of a self-directed project through in-depth research, writing and making, offering an opportunity to specialize prior to entering the job market. Prerequisite: Honors standing, GDES 43203, GDES 43403, GDES 43503, and Bachelor of Fine Arts in Graphic Design majors only. (Typically offered: Spring)
This course is equivalent to GDES 43803.
GDES 4390V. Special Problems in Graphic Design. 1-6 Hour.
Advanced individual projects in graphic design. Prerequisite: Any 4000 level GDES visual design course except GDES 43403. (Typically offered: Fall and Spring) May be repeated for up to 6 hours of degree credit.
GDES 490HV. Honors Thesis in Graphic Design. 1-6 Hour.
Thesis hours for honors students completing an honors thesis. Prerequisite: Honors standing. (Typically offered: Fall and Spring)
GDES 4940V. Graphic Design Internship. 1-6 Hour.
Credit for practical experience gained through internship in graphic design. Report required form intern and field supervisor on progress and significant accomplishments. 3 credit hours per semester. Prerequisite: Any 4000 level GDES visual design course except GDES 43403. (Typically offered: Fall, Spring and Summer) May be repeated for up to 6 hours of degree credit.