Advertising and Public Relations B.A.
Advertising/Public Relations B.A.
Eight-Semester Plan
Students enrolling in the eight-semester degree plan should review the听Eight-Semester Degree Completion Policy.
State Minimum Core requirements may vary by individual, based on placement and previous credit granted. Once all core requirements are met, students may substitute with general electives in consultation with their academic advis0r.
| First Year | Units | |
|---|---|---|
| Fall | Spring | |
| 贰狈骋尝听10103 Composition I (ACTS Equivalency = ENGL 1013)1 | 3 | 听 |
| Choose 1 (Satisfies General Education Outcome 2.1):1 | 3 | 听 |
MATH听11003 College Algebra (ACTS Equivalency = MATH 1103) | ||
MATH听11103 Quantitative Reasoning (ACTS Equivalency = MATH 1113) (Satisfies General Education Outcome 2.1) | ||
or any higher MATH or STAT course | ||
| JOUR听10203 Media and Society | 3 | 听 |
| PLSC听20003 American National Government (ACTS Equivalency = PLSC 2003) (Satisfies General Education Outcome 4.2)1 | 3 | 听 |
| World language at the Elementary I (10103) level or higher (depending on placement in sequence) | 3 | 听 |
| ENGL听10203 Composition II (ACTS Equivalency = ENGL 1023) (Satisfies General Education Outcome 1.1)1 | 听 | 3 |
| MATH听22003 Survey of Calculus (ACTS Equivalency = MATH 2203) or MATH听20503 Finite Mathematics or MATH听21803 Mathematical Reasoning in a Quantitative World or MATH听21003 Principles of Statistics (ACTS Equivalency = MATH 2103) | 听 | 3 |
| or any higher numbered MATH or STAT course2 | ||
| JOUR听10303 Media Writing | 听 | 3 |
| World language at the Elementary II (10203) level or higher (depending on placement in sequence) | 听 | 3 |
| Choose 1 (Satisfies General Education Outcome 3.3):1 | 听 | 3 |
ECON听21403 Basic Economics: Theory and Practice3 or ECON听21003 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) or ECON听22003 Principles of Microeconomics (ACTS Equivalency = ECON 2203) | ||
| Year Total: | 15 | 15 |
| 听 | ||
| Second Year | Units | |
| Fall | Spring | |
| Choose 1: | 3 | 听 |
ADPR听37203 Advertising Principles (must earn a B or better)4 | ||
ECON听21003 Principles of Macroeconomics (ACTS Equivalency = ECON 2103) or ECON听22003 Principles of Microeconomics (ACTS Equivalency = ECON 2203) | ||
(If needed) | ||
Social Sciences State Minimum Core course (Satisfies General Education Outcome 3.3).1 | ||
| PHIL听20003 Introduction to Philosophy (ACTS Equivalency = PHIL 1103) or PHIL听21003 Introduction to Ethics (ACTS Equivalency = PHIL 1003) | 3 | 听 |
or any PHIL course numbered 30000 or higher | ||
| World language at the Intermediate I (20103) level or higher (depending on placement in sequence) | 3 | 听 |
| Journalism Digital Requirement | 3 | 听 |
| Science State Minimum Core with corequisite lab (Satisfies General Education Outcome 3.4)1 | 4 | 听 |
| ADPR听37403 Public Relations Principles (must earn a B or better) | 听 | 3 |
or Social Sciences State Minimum Core | ||
| MKTG听34303 Introduction to Marketing | 听 | 3 |
| Choose 1 (Satisfies General Education Outcomes 3.2 and 4.1):1 | 听 | 3 |
ENGL听11103 World Literature: Beginnings to 1650 CE (ACTS Equivalency = ENGL 2113) or ENGL听11203 World Literature: 1650CE to Present (ACTS Equivalency = ENGL 2123) | ||
| SPCH听10003 Public Speaking (ACTS Equivalency = SPCH 1003) | 听 | 3 |
| Science State Minimum Core with corequisite lab (Satisfies General Education Outcome 3.4)1 | 听 | 4 |
| Year Total: | 16 | 16 |
| 听 | ||
| Third Year | Units | |
| Fall | Spring | |
| If not completed during sophomore year, then take:4 | 3 | 听 |
ADPR听37203 Advertising Principles (must earn a B or better) | ||
If this course is already completed, then choose one ADPR course from below or complete another remaining degree requirement.5, 6 | ||
ADPR听41403 Public Relations Writing or ADPR听44203 Creative Strategy and Execution or ADPR听44503 Media Planning & Strategy or ADPR听44703 Account Planning | ||
| MKTG听35503 Consumer Behavior | 3 | 听 |
| JOUR听36603 Media Law | 3 | 听 |
| Cultural Perspectives Requirement or HIST elective 30000-level or higher | 3 | 听 |
| Any PLSC course 7 | 3 | 听 |
| If not completed during sophomore year, then take: | 听 | 3 |
ADPR听37403 Public Relations Principles (must earn a B or better) | ||
If this course is already completed, then choose one ADPR course from below or complete another remaining degree requirement. | ||
ADPR听41403 Public Relations Writing6 or ADPR听44203 Creative Strategy and Execution or ADPR听44503 Media Planning & Strategy or ADPR听44703 Account Planning | ||
| Cultural Perspectives Requirement or HIST elective 30000-level or higher | 听 | 3 |
If a HIST course was already completed that satisfies both requirements, then select non-JOUR/ADPR general electives. | ||
| MKTG听36303 Marketing Research | 听 | 3 |
| Any JOUR or ADPR course | 听 | 3 |
| Non-JOUR/ADPR General Electives | 听 | 3 |
| Year Total: | 15 | 15 |
| 听 | ||
| Fourth Year | Units | |
| Fall | Spring | |
| If not previously completed, and if available, then choose 1-2 courses from the following:5, 6 | 0-6 | 听 |
ADPR听41403 Public Relations Writing or ADPR听44203 Creative Strategy and Execution or ADPR听44503 Media Planning & Strategy or ADPR听44703 Account Planning | ||
| JOUR听43303 Ethics in Journalism | 3 | 听 |
| Any JOUR or ADPR course | 3 | 听 |
| JOUR听49801 Journalism Writing Requirement (Satisfies General Education Outcome 6.1)1 | 1 | 听 |
| Fine Arts State Minimum Core (Satisfies General Education Outcome 3.1)1 | 3 | 听 |
| Non-JOUR/ADPR General Electives | 2 | 听 |
| If not previously completed, then choose 1-3 courses from the following. If all nine hours in the sequence have been completed, then take non-JOUR/ADPR general electives.6 | 听 | 3-9 |
ADPR听41403 Public Relations Writing or ADPR听44203 Creative Strategy and Execution or ADPR听44503 Media Planning & Strategy or ADPR听44703 Account Planning | ||
| Social Sciences State Minimum Core (Satisfies General Education Outcome 3.3). If already satisfied, then take non-JOUR/ADPR general electives.1 | 听 | 3 |
| Non-JOUR/ADPR General Electives | 听 | 7 |
| Year Total: | 15 | 13 |
| 听 | ||
| Total Units in Sequence: | 听 | 120 |
- 1
Students must complete the and the requirements of their major(s) as outlined in the Catalog of Studies. These courses also fulfill many, if not all, of the . Please visit these pages in the links provided and consult with your academic advisor when making course selections to fulfill these requirements.
- 2
MATH听21003 is highly recommended as it acts as a prerequisite to MKTG听34303.
- 3
ECON听21403 or (ECON听21003 and ECON听22003) are prerequisites to MKTG听34303.
- 4
Students have the option of enrolling in ADPR听37203 and ADPR听37403 during the sophomore or junior year. If enrolling during the sophomore year, students must have a minimum of 30 credit hours completed, 2.5 cumulative GPA, and must have completed JOUR听10303听with a C or better. No in-progress credit hours accepted. No exceptions will be made.
- 5
Students have the option of enrolling in the ADPR听41403 ADPR听44203, and (ADPR听44503 or ADPR听44703) course sequence during the junior or senior year. If ADPR听37203听and ADPR听37403 are already completed with a grade of B or better, then choose one course from the ADPR courses below or complete another remaining degree requirement.
If enrolling during the junior year, students must have a minimum of 60 credit hours completed, 2.5 cumulative GPA, be an Advertising/Public Relations major, and must have completed ADPR听37203 and ADPR听37403, each with a grade of B or better. No in-progress credit hours accepted. No exceptions will be made.
- 6
Students need only to complete either ADPR听44503 or ADPR听44703 towards the nine credit hours of the 40000-level ADPR course sequence--not both. If both are completed, then one will count as a JOUR/ADPR elective.
- 7
PLSC听28103 Introduction to International Relations, PLSC听32303听The American Congress, and PLSC听42303 The American Chief Executive are recommended.