Advertising/Public Relations (ADPR)
Courses
ADPR 35503. Advertising and Public Relations Strategies. 3 Hours.
Introduction to the research, strategies and tactics used in developing advertising and public relations campaigns. Provides an overview of planning, implementing, and evaluating research-based advertising and public relations campaigns. (Typically offered: Fall and Spring)
ADPR 37203. Advertising Principles. 3 Hours.
Introductory course to the broad field of advertising. Includes a study of the role of advertising in modern society with emphasis being given to the extent and manner of use of advertising in mass media and digital media. Prerequisite: Sophomore Standing, at least a 2.5 cumulative GPA, completion of JOUR 10303 with a grade of C or better, and completion of either JOUR 10003 with a grade of C or better or completion of JOUR 11000. (Typically offered: Fall and Spring)
ADPR 37403. Public Relations Principles. 3 Hours.
Study of theory, methods, and ethics of public relations in modern society, business, and communications. Influencing opinion through acceptable performance and 2-way communication. Prerequisite: Sophomore Standing, at least a 2.5 cumulative GPA, completion of JOUR 10303 with a grade of C or better, and completion of either JOUR 10003 with a grade of C or better or completion of JOUR 11000. (Typically offered: Fall and Spring)
ADPR 40003. Advertising & Public Relations Research Methods. 3 Hours.
Examines how to understand, evaluate, and conduct communication research for advertising and public relations. Focuses on using research theory, data collection and analysis to provide actionable insights for clients and organizations. Prerequisite: A minimum of 60 completed or in progress hours. Completion of JOUR 10303 with a grade of C or better and completion of either JOUR 10003 with a grade of C or better or completion of JOUR 11000. (Typically offered: Spring)
ADPR 41003. Crisis Public Relations. 3 Hours.
Studies the role of strategic public relations practice in crisis management and communication. Examines how to understand different types of crises, prepare for a crisis, how to select and implement appropriate crisis public relations tactics, and how to restore or enhance an organization's image after a crisis. Prerequisite: Junior Standing. (Typically offered: Spring)
ADPR 41403. Public Relations Writing. 3 Hours.
Instructional and writing practice to develop the professional-level writing skills required of public relations practitioners. Emphasizes different approaches required for different audiences and media. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 and ADPR 37403, each with a grade of B or better. (Typically offered: Fall and Spring)
ADPR 44203. Creative Strategy and Execution. 3 Hours.
The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and the physical appearance for the advertisement. Includes laboratory component. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 with a grade of B or better. (Typically offered: Fall and Spring)
ADPR 44503. Media Planning & Strategy. 3 Hours.
Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements and the development of media plans, with an emphasis on social media platforms. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 and ADPR 37403, each with a grade of B or better. (Typically offered: Fall and Spring)
ADPR 44603. Campaigns. 3 Hours.
Applying advertising principles and techniques to preparation of a complete campaign; determining agency responsibilities, marketing objectives and research, media mix, and creative strategy. Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Prerequisite: ADPR 37203 and ADPR 37403, each with a grade of B or better, ADPR major, and 2.5 overall GPA. (Typically offered: Fall and Spring)
ADPR 44703. Account Planning. 3 Hours.
An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ADPR 37203 and ADPR 37403, each with a grade of B or better. (Typically offered: Fall and Spring)
This course is cross-listed with AAST 44703.
ADPR 44803. Multiculturalism in Advertising and Public Relations. 3 Hours.
Seminar course involving the critical examination of the major cultural, social, political, economic, ethical and persuasion theories and/or issues relevant to advertising and public relations. (Typically offered: Fall)