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SEVI 58703. Storytelling & Stakeholder Management. 3 Hours.

This course is a master class on influence and the art of the pitch, to executives and investors. Students will learn communication skills in storytelling, smart brevity, and meaningful metrics and analytics that support decision making. IN addition, students will learn how to create slide decks with high impact visuals. Finally, students will learn interdisciplinary leadership skills and networking that generate buy-in across functions like engineering and design, and a range of other stakeholder groups. (Typically offered: Spring)

Product Innovation (PRIN)

/graduatecatalog/business/productinnovationprin/

The Master of Science in Product Innovation prepares students to become the product leaders of the future, equipped with the modern skills necessary to bring new products from concept to market. Our program emphasizes a 0-1 philosophy, teaching students how to transform groundbreaking ideas into scalable, commercial successes within existing companies or new ventures. The 0-1 philosophy focuses on taking a product from zero (an idea) to one (a fully developed and market-ready product).