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SEVI 58603. Experimental Product Analytics. 3 Hours.

This course is designed to enhance students' data fluency as related to product testing and development in both the pre-market validation and post-market optimization phases, thereby closing the loop on new product development. The course focuses on A/B design, testing, and data interpretation. It places a strong emphasis on the scientific method of hypothesis testing using artificial intelligence. Prerequisite: ³§·¡³Õ±õÌý54603. (Typically offered: Summer)