闪播福利库

This course examines strategic management, which is defined as the art and science of analyzing, formulating, implementing, and evaluating cross-functional decisions which enable an organization to achieve its long-term objectives, as well as create and maintain a competitive advantage. Topics include mission, vision, and values statements; external and internal environment assessments; evaluating and implementing strategies to achieve objectives; global strategies; the role of ethics, social responsibility, and AI in strategy. Upon the successful completion of the course, learners will understand the impact of global issues on strategy, the role of culture, ethics, law, social responsibility, and environmental sustainability, as well as how to effectively communicate organizational strategies, analyses, and plans to senior leaders in writing and orally. Prerequisite: 翱惭骋罢听50003 or have departmental consent. (Typically offered: Irregular)