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MKTG 43403. Selling and Sales Management. 3 Hours.

Examines how organizations and individuals communicate value and obtain desired results through the process of personal selling and customer relationship management, along with the role of sales management in the development of people and resource utilization within the firm. Pre- or Corequisite: ²Ñ°­°Õ³ÒÌý34303. (Typically offered: Fall and Spring)