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MKTGÂ 42303. Integrated Marketing Communications. 3 Hours.
The theory, knowledge, and application relevant to the coordination of marketing communications including advertising, personal selling, sales promotion, public relations, and publicity. Prerequisite: ²Ñ°°Õ³ÒÌý34303. (Typically offered: Fall and Spring)
Advertising and Public Relations B.A.
/plangrids/advertisingpublicrelationsba/
...as a prerequisite to MKTG 34303 . 3 ECON...American Congress, and PLSC 42303 The American Chief...
Advertising and Public Relations (ADPR)
...as a prerequisite to MKTG 34303 . 3 ECON...American Congress, and PLSC 42303 The American Chief...
School of Journalism and Strategic Media (JOUR)
...as a prerequisite to MKTG 34303 . 3 ECON...American Congress, and PLSC 42303 The American Chief...