闪播福利库

Research designs, techniques, and analyses of primary and secondary data for the purposes of (1) developing market forecasts and segmentation analyses; (2) strategy implementation determining product development, pricing, distribution, and promotion decisions; and (3) monitoring customer attitudes, motivations and satisfaction. Prerequisite: Walton majors: 惭碍罢骋听34303 and BUSI 10303 with a grade of C or better; Non-Walton majors: 惭碍罢骋听34303 and 滨狈贰骋听23104, 厂罢础罢听30133, or 惭础罢贬听21003 with a grade of C or better. (Typically offered: Fall, Spring and Summer)