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MKTG 343H3. Honors Introduction to Marketing. 3 Hours.

Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: Honors standing and ((for business majors: µþ±«³§±õÌý10303, ´¡°ä°ä°ÕÌý20103 and (·¡°ä°¿±·Ìý21003 or ·¡°ä°¿±·Ìý22003), all with a grade of C or better); (for non-business majors: (µþ±«³§±õÌý10303 or ²Ñ´¡°Õ±áÌý21003) and ((·¡°ä°¿±·Ìý21003 and ·¡°ä°¿±·Ìý22003) or ·¡°ä°¿±·Ìý21403)). (Typically offered: Fall, Spring and Summer)
This course is equivalent to ²Ñ°­°Õ³ÒÌý34303.

Sam M. Walton College of Business

/undergraduatecatalog/collegesandschools/sammwaltoncollegeofbusiness/

...210H3 , ECON 220H3 , ISYS 210H3 , MGMT 210H3 , MKTG 343H3 , SCMT 210H3 , BUSI 103H3 or FINN...