闪播福利库

Applying advertising principles and techniques to preparation of a complete campaign; determining agency responsibilities, marketing objectives and research, media mix, and creative strategy. Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Graduate degree credit will not be given for both 础顿笔搁听44603 and 闯翱鲍搁听54603. Prerequisite: 础顿笔搁听37203 and 础顿笔搁听37403, each with a grade of B or better, and 2.5 overall GPA. (Typically offered: Fall, Spring and Summer)