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´³°¿±«¸éÌý51003. Crisis Public Relations. 3 Hours.
Examines the role of strategic public relations practice in crisis management & communication. Explores research, theory and principles of crisis PR and use current case studies to familiarize students with the best practices for crisis PR. Credit will not be awarded for both ´¡¶Ù±Ê¸éÌý41003 and ´³°¿±«¸éÌý51003. (Typically offered: Spring)