闪播福利库

This course focuses on the fundamental elements of omnichannel retailing including online/offline marketing and the implications of technologies for branding , the concepts, of brand equity, and brand relationships with consumers., and the implications of technologies on the branding process in the fashion industry. The course topics include the concepts of fashion branding basics, digital communication, and integrated physical/digital experiences including in-store sales, e-commerce, m-commerce and social commerce of luxury, sustainable and technology driven branding. Prerequisite: 础惭笔顿听20103. (Typically offered: Fall and Spring)