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´¡³Ò·¡°äÌý52003. Agribusiness Marketing Management. 3 Hours.
Marketing concepts will be developed and applied to the global food and fiber system. The course will use both commodity and product marketing principles and economic theory to analyze varied marketing situations. Case studies will be used to demonstrate the role that demand analysis and consumer behavior play in market management. Graduate degree credit will not be given for both ´¡³Ò·¡°äÌý43003 and ´¡³Ò·¡°äÌý52003. Prerequisite: Graduate Standing. (Typically offered: Fall and Summer)