闪播福利库

An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of 础顿笔搁听37203 and 础顿笔搁听37403, each with a grade of B or better. (Typically offered: Fall and Spring)
This course is cross-listed with 础础厂罢听44703.