闪播福利库

Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements and the development of media plans, with an emphasis on social media platforms. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of 础顿笔搁听37203 and 础顿笔搁听37403, each with a grade of B or better. (Typically offered: F SP )