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ADPRÂ 44503. Media Planning & Strategy. 3 Hours.
Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements and the development of media plans, with an emphasis on social media platforms. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ´¡¶Ù±Ê¸éÌý37203 and ´¡¶Ù±Ê¸éÌý37403, each with a grade of B or better. (Typically offered: Fall and Spring)
Advertising and Public Relations (ADPR)
The B.A. in Advertising and Public Relations provides students with knowledge of the history, theory, practice, and ethics of the advertising, public relations and journalism fields, and educates students in advertising, public relations and journalistic skills. Advertising and public relations majors learn the theories and skills of how to create persuasive messages in mass, digital and social media, how to ensure those messages reach the right audience, and how to communicate persuasive messages in a socially responsible way.
Advertising and Public Relations B.A.
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Students enrolling in the eight-semester degree plan should review the Eight-Semester Degree Completion Policy .
School of Journalism and Strategic Media (JOUR)
The School of Journalism and Strategic Media offer majors in advertising/public relations and in journalism as well as a combined major in journalism and political science.