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ADPRÂ 44203. Creative Strategy and Execution. 3 Hours.
The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and the physical appearance for the advertisement. Includes laboratory component. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ´¡¶Ù±Ê¸éÌý37203 with a grade of B or better. (Typically offered: Fall and Spring)