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ADPRÂ 44203. Creative Strategy and Execution. 3 Hours.
The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and the physical appearance for the advertisement. Includes laboratory component. Prerequisite: Minimum of 60 credit hours completed, 2.5 cumulative GPA, ADPR major, and completion of ´¡¶Ù±Ê¸éÌý37203 with a grade of B or better. (Typically offered: Fall and Spring)
Advertising and Public Relations (ADPR)
The B.A. in Advertising and Public Relations provides students with knowledge of the history, theory, practice, and ethics of the advertising, public relations and journalism fields, and educates students in advertising, public relations and journalistic skills. Advertising and public relations majors learn the theories and skills of how to create persuasive messages in mass, digital and social media, how to ensure those messages reach the right audience, and how to communicate persuasive messages in a socially responsible way.
Advertising and Public Relations B.A.
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Students enrolling in the eight-semester degree plan should review the Eight-Semester Degree Completion Policy .
School of Journalism and Strategic Media (JOUR)
The School of Journalism and Strategic Media offer majors in advertising/public relations and in journalism as well as a combined major in journalism and political science.