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ADPR 37403. Public Relations Principles. 3 Hours.

Study of theory, methods, and ethics of public relations in modern society, business, and communications. Influencing opinion through acceptable performance and 2-way communication. Prerequisite: ((At least 30 credit hours completed; at least a 2.5 cumulative GPA; must be a Journalism major, Advertising and Public Relations major, Journalism minor, or obtain department consent; completion of ´³°¿±«¸éÌý10303 with a grade of C or better; completion of ´³°¿±«¸éÌý10003 with a grade of C or better or complete and pass the GSP (Grammar, Spelling and Punctuation) test in ´³°¿±«¸éÌý11000 with a 75% or higher) or (At least 30 credit hours completed; at least a 2.5 cumulative GPA; must be a Journalism major, Advertising and Public Relations major, Journalism minor, or obtain department consent; must have completed at least 6 credit hours in JOUR courses, each with a grade of C or better.); No in-progress credit hours accepted. (Typically offered: Fall and Spring)