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ADPRÂ 37203. Advertising Principles. 3 Hours.
Introductory course to the broad field of advertising. Includes a study of the role of advertising in modern society with emphasis being given to the extent and manner of use of advertising in mass media and digital media. Prerequisite: Sophomore Standing, at least a 2.5 cumulative GPA, completion of ´³°¿±«¸éÌý10303 with a grade of C or better, and completion of either ´³°¿±«¸éÌý10003 with a grade of C or better or completion of ´³°¿±«¸éÌý11000. (Typically offered: Fall and Spring)
Advertising and Public Relations (ADPR)
The B.A. in Advertising and Public Relations provides students with knowledge of the history, theory, practice, and ethics of the advertising, public relations and journalism fields, and educates students in advertising, public relations and journalistic skills. Advertising and public relations majors learn the theories and skills of how to create persuasive messages in mass, digital and social media, how to ensure those messages reach the right audience, and how to communicate persuasive messages in a socially responsible way.
Advertising and Public Relations B.A.
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Students enrolling in the eight-semester degree plan should review the Eight-Semester Degree Completion Policy .
School of Journalism and Strategic Media (JOUR)
The School of Journalism and Strategic Media offer majors in advertising/public relations and in journalism as well as a combined major in journalism and political science.