闪播福利库

Course explores risk and crisis as interdisciplinary concepts, reviewing theoretical frameworks from a variety of fields and perspectives, such as communication, social psychology, and public relations. You will develop an understanding of all aspects of strategic communication pertaining to risks. Using readings and discussion, you will understand how individuals cognitively process risks and how to leverage trust and knowledge to facilitate public understanding. You will learn crisis communication and management from an organizational perspective. Using case studies and discussions, you will be able to recommend strategies for managing crises in agricultural and natural resource industries. (Typically offered: Irregular)