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´¡°ä°¿²ÑÌý53403. Communication Campaigns in Agriculture. 3 Hours.
Students will develop understanding of the principles, practices and applications of social marketing, integrated marketing communications, advertising and public relations as they pertain to developing communication campaign strategies for the agricultural industry. Students will develop a communication campaign for an agricultural company and/or entity focused on a specific product or service. Graduate degree credit will not be given for both ´¡°ä°¿²ÑÌý43403 and ´¡°ä°¿²ÑÌý53403. Prerequisite: Graduate standing. (Typically offered: Spring Odd Years)