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ACOM 43403. Communication Campaigns in Agriculture. 3 Hours.

Students will develop understanding of the principles, practices and applications of social marketing, integrated marketing communications, advertising and public relations as they pertain to developing communication campaign strategies for the agricultural industry. Students will develop a communication campaign for an agricultural company and/or entity focused on a specific product or service. Prerequisite: Junior standing or higher, ´¡°ä°¿²ÑÌý42403, ´¡°ä°¿²ÑÌý32403, ´¡°ä°¿²ÑÌý31403, and (´¡°ä°¿²ÑÌý21403 or ´¡³Ò³¢·¡Ìý21403), or instructor permission. (Typically offered: Spring Odd Years)