闪播福利库

An introduction to applied advertising research and account planning. Integrate consumers' perspectives into creative strategy to developing brand stories for clients. Write creative briefs, positioning statements and prepare copy-testing research instruments to evaluate messages. Utilize consumer research for creating messages for diverse cultures. Corequisite: Lab component. Prerequisite: Minimum 90 hours completed, no in-progress hours or coursework accepted, 2.5 overall GPA, 闯翱鲍搁听10303 with a grade of C or better, and 础顿笔搁听37203 and 础顿笔搁听37403, with a grade of B or better. (Typically offered: Fall and Spring)
This course is cross-listed with 础顿笔搁听44703.